Mobile payment transactions volume reached almost $33.3 billion during the holiday (Nov – Dec 2018) shopping season, according to a new Adobe Analytics release.
With the 58% on mobile transactions (which is 57% more compared to the previous year) the trend is moving towards buying online and picking up in-store.
The majority of transactions was made on smartphones (50%) and only less than 9% on tablets.
With these trends, Mobile Shopping increased up to 39% and has YOY growth of almost 9%.
“Weary shoppers continue to look for alternatives to crowded stores, long lines and empty shelves in the final push to Christmas.”Taylor Schreiner, director, Adobe Digital Insights, said in the announcement