The retail culture in Germany is cash-centric, followed by traditional debit card (Maestro) and credit cards. This is one of the main reasons for the slow adoption of mobile payments.
Among the top EU countries, Germany has the lowest usage rates, according to eMarketer’s forecast.
Only around 11% of smartphone users utilize mobile payment apps, making it the lowest-penetrated country in Western Europe.
The launch of Google Pay and the latest announcement from the Apple Pay could help push adoption.
Mobile Payment Guide will closely monitor the German Mobile Payment and Mobile Commerce market in 2019 – stay tuned.