Incentives and other additional services can help increase the use of mobile payment

The number of mobile payment apps or wallets that focused mostly or solely on mobile payment failed to succeed in Germany. When asked to give an evaluation of the statement “I do not need one or even several pure payment apps”, over half of the respondents (54%) agreed. Half of the mobile payment users also agreed, compared with 39% of potential users and 70% of non-users.

Mobile Payment Solution that is embedded in an app with additional services only ranks among the top three criteria for 7% of the respondents. However, with the exception of one item, over 40% of the respondents agree that various additional services should be offered so that they would use mobile payment (more often).

Source: PwC