Mobile commerce and in-app payments can become a catalyst for customer acceptance of mobile payment

Product or service apps integrating mobile payment as part of m-commerce can still be regarded as relatively new in the market: 2015 was the first year when turnover with mobile apps in Germany was expected to be in excess of one billion euros, which is still low compared with e-commerce turnover in Germany estimated at approximately €44 billion in 2016.
The figures reveal that it is still early days for m-commerce and mobile payment, but they also indicate that there is vast potential for both. In fact, m-commerce has the chance to become the main driver of mobile payment in future: If smartphones are increasingly used for shopping in Germany as outlined above and if mobile apps gain in popularity, they are very likely to almost automatically further the use of mobile payment as well.

Source: PwC